Instamart has revealed surprising insights into India’s evolving shopping habits with its “How India Instamarted 2025” report. The platform reported that the biggest spender of the year ordered items over ₹22 lakhs, choosing the bizarre combination of 22 iPhone 17s, 24-karat gold coins, and daily milk, fruits, and eggs.
The customer whose name was not mentioned reached the highest average cart value of 2025 and proved the point that the buying and selling of high-end gadgets, precious metals, and everyday necessities are already taking place on instant delivery platforms. The pattern stresses the increasing importance of 10-minute delivery services that are no more just emergency grocery saviors.
Quick-Commerce Goes Big in 2025
Instamart’s annual analysis points to a broader shift in urban consumer behaviour. Quick-commerce platforms are increasingly being used for everything from festival gifting and electronics purchases to routine household needs, transforming them into full-scale digital marketplaces.
The report also highlights several record-breaking moments during the year:
- Smallest cart: A ₹10 printout ordered in Bengaluru
- Largest single cart: ₹4.3 lakh spent on iPhones in Hyderabad
These extremes reflect how consumers are relying on Instamart for both micro and mega purchases.
Bengaluru Stands Out
The report also revealed that a Bengaluru user tipped delivery partners an impressive ₹68,600 in 2025—the highest tip amount recorded nationwide. The city further emerged as a major consumer of Korean sauces and late-night snacks, while also leading in early adoption of new product categories.
Instamart’s 2025 data highlights not just changing shopping patterns, but also a growing culture of appreciation for delivery partners, as quick-commerce becomes an integral part of daily life across Indian cities.
