Roongta Cinemas has made its presence felt in the South Indian market by opening its first luxury multiplex at Novum which is located near Nampally Metro Station in Hyderabad. The new cinema which is opening on Friday is a big step towards the brand’s Pan-India expansion plan.

The Hyderabad multiplex has been created to offer a top-notch cinematic experience that includes luxury, comfort, and the latest technology. The property has an ultra-premium lobby, acoustically optimized interiors, comfortable seating, high-definition digital projection, and Dolby Atmos sound in all auditoriums, thus, the viewers are presented with an immersive movie experience.

Sanjay Barjatya, the CEO of Roongta Cinemas, said during the launch, “Hyderabad was the perfect city for our South India opening. We are delighted to offer the audience here our distinctive luxury cinema experience.”

Roongta Cinemas whose establishment is already a strong foothold in North and West India intends to move further to the south targeting not only the markets of Telangana, Andhra Pradesh, Karnataka, and Tamil Nadu but also setting up the Hyderabad property as the standard for the company’s luxurious multiplexes in South India.

Roongta Cinemas: The company was set up to revolutionize the viewing of movies in India and it integrates contemporary design with technology that immerses. The brand’s growth towards the south is focused on offering the excellent picture and sound to the new urban audience that enjoys the aspects of comfort, luxury, and first-rate entertainment.

Key Features of the Hyderabad Multiplex:

• Ultra-premium lobby and contemporary interiors
• Plush seating in all auditoriums
• Dolby Atmos sound technology
• High-definition digital projection
• Acoustically optimised spaces for immersive viewing

The multiplex is very close to the Nampally Metro Station, thus coming very easy for the people of Hyderabad to go to the movies. The opening of Roongta Cinemas in South India is perceived as a wise move to attract the increasing entertainment and leisure market in the area.

With this luxury multiplex opening, Roongta Cinemas is doing to uplift the level of the movie-watching experiences in Hyderabad and other areas, by offering the audiences a mix of comfort, style, and technology that is really unprecedented.