‘Compared to the Bhagavad Gita’: Director Yugandhar Muni on OTT Rights and Success of Horror Thriller Shambala

The horror mystery thriller in Telugu, Shambala, has Aadi Sai Kumar, Archana Iyer, Swasika Vijayan, Indranil, and other actors in the cast, and has been slowly getting strong at the box office after its premiere on December 25, 2023. The film directed by Yugandhar Muni has been talking positively to the audiences and that has made the OTT platforms more eager to get the film.

During the recent Shambala success meet, director Yugandhar Muni shared the news that immediately after the private screenings the OTT rights for the film were bought. His comments have gained wide attention on social media.

Muni speaking at the event gestured that the film’s success was due to collaboration among the teams. He said, “This victory is not mine only”. It belongs to the entire team. Our producers, Mahidhar garu and Rajasekhar garu, stood firmly behind the project. Without Aadi Sai Kumar, this film would not have been possible,” he said, praising the cast and crew for their commitment.

The director also recalled the challenges faced during production, particularly while shooting the interval block. “Almost all the artists were hurt at least a little bit and really went on to show great commitment,” he pointed out. Then he praised the crew, mentioning the camera work of Praveen K Bangari, the music of Sri Charan RR and the editing by Shravan as the key factors of the movie.

Telling about the audience’s reactions, Yugandhar said Shambala has touched a very strong emotional aspect. “We made the movie difficult and multi-layered. The audience’s response has been great. Some people even see parallels to the Bhagavad Gita in it.”We expected success, but not at this scale,” he remarked.

On the OTT front, the director revealed that the film attracted immediate attention after advance screenings. “We screened the film for Rajesh Danda garu, who confidently predicted it would be a hit. Soon after, two OTT platforms acquired the rights. Maitri Shashi garu especially praised the interval sequence,” Yugandhar said.

At the end of the speech, Yugandhar mentioned gratitude to the protagonist, Aadi Sai Kumar, for taking the venture to whiter field. “From the beginning, Shambala carried a divine energy. The industry stood together in support, and the audience made it a big success. I am deeply thankful to everyone,” he added.

OTT News: ‘Constable Kanakam’ Season 3 to Hit Theaters; Glimpse Video Promises High-Octane Thriller

A spine-chilling glimpse from Constable Kanakam Chapter 3 reveals a darker mystery and Varsha Bollamma in a powerful avatar.

The highly successful crime thriller web series Constable Kanakam from the Telugu film industry has gained major success on OTT platforms. The show will return for its third season but plans to present the new installment

Dhurandhar OTT Release Date: When and Where to Watch Ranveer Singh’s Spy Thriller

Ranveer Singh in a powerful still from the spy thriller Dhurandhar, streaming soon on Netflix.

The movie that has won the title of the biggest hit of Ranveer Singh for the year 2025 is now finally going to have its digital premiere after a long wait. The Netflix subscription will allow

OTT Platforms Under Fire for Excessive Ads, Users Seek Alternatives

Viewers frustrated as OTT platforms show frequent ads during movies and shows.

OTT subscriptions have become a fundamental part of life just like food and roof over one’s head with the majority of viewers considering the streaming platforms a daily necessity in the present day and age of

Netflix Posts Strong Q4 Results, Shares Slide on Slowing Subscriber Growth Concerns

Netflix shares fall after mixed results and slowing subscriber growth amid Warner Bros takeover fight.

Netflix ended 2025 on a high note with a good fourth-quarter financial performance, but concerns raised by investors regarding the decline in subscriber growth and the ongoing saga of its expensive Warner Bros. deal brought the

8 New OTT Releases This Weekend: Movies & Series Releasing on the 24th January

Latest OTT Releases This Week: What to Watch on Netflix, JioHotstar & Amazon Prime Video

The OTT calendar is heating up as January moves ahead and will observe a few of the most anticipated releases on Netflix, JioHotstar, and Amazon Prime Video. Also, from fantasy adventures and nail-biting crime thrillers to

This Week on OTT: New Thrillers and Space Drama Arrive

Shambhala and Space Gen: Chandrayaan are set to stream this week, offering mystery, mythology, and space exploration to OTT audiences.

A new week of thrilling experience has started and the streaming platforms are all set with their exciting releases to retain the audience. The weekend is bringing the tension-filled films and the captivating series which guarantee

Advertisement

Recommended For You