The term “Instagram Story” has lately been ruling over Google Trends, and the underlying cause is a holiday message posted by Ethan Slater, the actor, alongside his girlfriend, the pop infant, Ariana Grande. The couple’s open, warm, and loving intimacy shown in the pictures taken during their holiday celebrations have not only won over the fans but also made a huge impact on the social platforms through extensive sharing.

Google Trends is an indicator of people’s curiosity all over the world and allows us to see what searches are being made at the moment. A post or a story sometimes is the only thing needed to make it viral, and in the current scenario, it was the Instagram Story of Ethan and Ariana that did the job.

Although Instagram Stories vanish after 24 hours, the art of taking screenshots and reposting supports such moments living on. Slater’s story from December 26, showed the couple in the midst of relaxed and intimate holiday moments—Grande dressed up in black, cuddling their dog and the couple capturing warm and candid moments. Slater wrote on the post: “Very merry holidays.”

Immediately fans reacted and shared the Christmas story by taking screenshots and reposting on the different platforms. The post is still circulating several days later, continuing to keep “Instagram Story” in Google’s top searches. The mix of celebrity attraction, genuine peeks into their lives, and social media trends has made this story a trending phenomenon.

The long and the short of it: The constant commotion is kept alive by the charm of the stars, the interaction of fans, and the perpetual quality of the connected screenshots, which in turn has once more demonstrated how fast social media moments can grab worldwide attention.