Senco Gold’s stock price surged 14% to ₹368.40 at the NSE after the company announced its business update for the third quarter and nine months of FY26, which indicated strong revenue growth, a widening showroom network, and a positive outlook for the rest of the year.

The stock was trading 11% higher at ₹360.30, the price being raised from the closing price of the previous day ₹323.35, at 10:29 am.

Revenue Growth Highlights

During the third quarter, Senco Gold experienced a significant increase in standalone revenue of 51%, which is considerably higher compared to 6.5% and 28% in the previous two quarters respectively. This is a part of the company’s overall revenue increase of 31% for the first three quarters of FY26. The company’s revenue for the last twelve months (TTM) has been around ₹8,000 crores approximately, which is supported by steady performance, a devoted customer base, and strong branding.

The strong quarterly performance was driven by festive campaigns, new design launches, and higher customer engagement during Dhanteras, Diwali, and the wedding season, along with a shift in demand from Q2 to the festive quarter. Retail business growth in Q3 stood at 49% y-o-y, while same-store sales grew nearly 39%. Diamond jewellery sales rose 36% y-o-y in Q3 and about 34% over nine months.

Showroom Expansion

Senco Gold expanded its footprint with four new franchise showrooms in Q3, bringing the total network to 196 showrooms, including eight Sennes and two international outlets. New showrooms have now been opened at Hazaribagh (Jharkhand), Etawah (Uttar Pradesh), Burdwan (West Bengal), and Bikaner (Rajasthan).

Gold Price Volatility

The corporation referred to the ongoing fluctuation in gold prices, which have increased by approximately 23% each quarter and 65% over the year as a result of the central banks worldwide and investors’ buying through ETFs. In India, the price of gold saw a peak in the third quarter at ₹1,40,000 per 10 grams which is ₹1,17,000 in the second quarter of FY26 and ₹79,800 in the same quarter of FY25.

Outlook for Q4 & FY26

Senco Gold, with an eye on the future, is ready for the last quarter of the year as it focuses on the major events like weddings, Valentine’s Day, and International Women’s Day. The firm expects 18–20% increase in the studded jewellery segment by presenting the special collections.

On the expansion front, Senco Gold remains on track to meet its FY26 target of 20 new showroom openings, with an additional three to four showrooms planned under the COCO and FOCO models. Based on the performance so far, the company expects to deliver over 25% year-on-year growth in FY26, building on the 31% growth achieved in the first nine months.