According to reports, Apple is going to make a huge change in Siri, and the virtual assistant will have a more chatty, ChatGPT-like kind of experience. The update which is working under the code name “Campos” will be shown at WWDC 2026 and then launched in September.
Siri Gets a Chatbot Makeover
According to industry insider Mark Gurman, Apple’s new Siri will use a fine-tuned version of Google’s Gemini as its core AI engine. The biggest change, however, is not just intelligence—it’s integration. Siri will gradually transform into a key assistant through chat on iPhone, iPad, and Mac, allowing users to converse like they do with ChatGPT and to have a continuous interchange of words.
What to Expect
If launched as planned, users will access the new Siri via:
- The usual “Hey Siri” command
- The existing side button
The revamped assistant will offer capabilities previously limited to standalone AI apps, such as:
- Web search
- Content creation
- App and device control
- Conversational support
No Ads Expected
Unlikewise, certain AI platforms that might use ads, Apple is projected to keep its no-ad policy. This is in harmony with the premium hardware model of Apple and the emphasis on user experience.
Big Impact for the AI Industry
The overall opinion of the experts is that the new version will decide the future of the AI world. The iPhone has been the best-selling phone throughout the world and so the Apple company has the leverage to integrate a ChatGPT-like assistant across its entire operating system thereby completely doing away with the need of separate AI apps. This might directly strike the other major players and in particular OpenAI’s ChatGPT, as it is hard to tell if the user will choose to go for the same features offered by Siri with no trouble.
Google’s Role
A report by Gurman further suggests that Siri’s AI processing might be done on Google’s servers with Apple benefiting from the TPU chips of the latter. This step might alter the power dynamics in the AI hardware industry where Nvidia’s GPUs are the kings at present.
A Strategic Move
The example of Apple’s switch could be the one that significantly changes the AI ecosystem and at the same time affects the biggest industry players like OpenAI, Google, and Nvidia. The impact could also mean a stronger position for Apple as a leader in consumer AI.
