Apple has underlined India’s growing importance to its global business, reporting record quarterly revenues in the country and strong momentum across products, according to CEO Tim Cook.

Speaking during the company’s earnings interaction, Cook said Apple achieved its highest-ever December quarter revenue in India, driven by record sales of the iPhone, Mac and iPad, along with an all-time high in services revenue. While specific figures were not disclosed, Cook described the performance as a “terrific quarter” for the company in the Indian market.

“India is the second-largest smartphone market in the world and the fourth-largest PC market,” Cook noted. The situation presents a considerable chance for expansion because Apple’s market presence in the country has grown steadily during recent years but remains at low levelsaccording to him. He demonstrated that most Indian customers who purchase Apple products belong to the category of first-time users which strengthens the company’s capacity to grow in the future.

The positive view which Apple CFO Kevan Parekh shared about the company showed that double-digit growth describes the company’s rising number of customers in India. The expansion of Apple services shows positive trends because more customers adopt the complete Apple ecosystem.

Apple achieved record financial results throughout different parts of the world which included the Americas and Europe and Japan and the Asia-Pacific region while most of its tracked markets showed business growth. Apple achieved its highest quarter performance in retail operations when it opened its fifth store in India during December and planned to launch another store in Mumbai.

Apple announced through its quarterly performance report that iPhone revenue increased by 23% compared to the previous year reaching $85.3 billion which the iPhone 17 series drove. India recorded its best-ever December quarter for iPhone sales. Mac revenue reached $8.4 billion, which represented a 7% decrease compared to the previous year because the high revenue from last year created an unfavorable comparison. The company experienced operational expansion in emerging markets, specifically India, Brazil, and Vietnam.

Industry data further underlines Apple’s progress. According to Counterpoint Research, Apple closed 2025 with its highest-ever smartphone market share in India—9% by volume and 28% by value—with the iPhone 16 emerging as the top-shipped model of the year. Analysts note that Apple’s expanding installed base is creating a strong halo effect across services, Mac and iPad sales.

With increasing retail presence, local manufacturing initiatives and rising premiumisation among Indian consumers, Apple appears to be positioning India as both a key demand market and a strategic growth pillar for the coming years.