‘Compared to the Bhagavad Gita’: Director Yugandhar Muni on OTT Rights and Success of Horror Thriller Shambala

The horror mystery thriller in Telugu, Shambala, has Aadi Sai Kumar, Archana Iyer, Swasika Vijayan, Indranil, and other actors in the cast, and has been slowly getting strong at the box office after its premiere on December 25, 2023. The film directed by Yugandhar Muni has been talking positively to the audiences and that has made the OTT platforms more eager to get the film.

During the recent Shambala success meet, director Yugandhar Muni shared the news that immediately after the private screenings the OTT rights for the film were bought. His comments have gained wide attention on social media.

Muni speaking at the event gestured that the film’s success was due to collaboration among the teams. He said, “This victory is not mine only”. It belongs to the entire team. Our producers, Mahidhar garu and Rajasekhar garu, stood firmly behind the project. Without Aadi Sai Kumar, this film would not have been possible,” he said, praising the cast and crew for their commitment.

The director also recalled the challenges faced during production, particularly while shooting the interval block. “Almost all the artists were hurt at least a little bit and really went on to show great commitment,” he pointed out. Then he praised the crew, mentioning the camera work of Praveen K Bangari, the music of Sri Charan RR and the editing by Shravan as the key factors of the movie.

Telling about the audience’s reactions, Yugandhar said Shambala has touched a very strong emotional aspect. “We made the movie difficult and multi-layered. The audience’s response has been great. Some people even see parallels to the Bhagavad Gita in it.”We expected success, but not at this scale,” he remarked.

On the OTT front, the director revealed that the film attracted immediate attention after advance screenings. “We screened the film for Rajesh Danda garu, who confidently predicted it would be a hit. Soon after, two OTT platforms acquired the rights. Maitri Shashi garu especially praised the interval sequence,” Yugandhar said.

At the end of the speech, Yugandhar mentioned gratitude to the protagonist, Aadi Sai Kumar, for taking the venture to whiter field. “From the beginning, Shambala carried a divine energy. The industry stood together in support, and the audience made it a big success. I am deeply thankful to everyone,” he added.

Malayalam Superhit Thriller Streams a Day Early on OTT; Mammootty Stuns as a Serial Killer, Available in Telugu

Mammootty in a terrifying serial killer avatar in the Malayalam psychological thriller Kalamkaval, now streaming on OTT.

A Malayalam psychological thriller featuring megastar Mammootty in a chilling new avatar has arrived on OTT a day ahead of schedule. Made on a budget of around ₹25 crore, the film went on to collect nearly

Aadi Saikumar’s ‘Shambala’ OTT Release Date Locked With an Interesting Twist

Aadi Saikumar in a still from the Telugu mystical thriller Shambala.

Theatrical running of Aadi Saikumar-starrer Shambala, a Telugu movie with both audience and critics raving about it, has now officially announced its OTT release date. Made by Ugandhar Muni, the movie was first released in theaters

‘Anantha’ Movie on Puttaparthi Sai Baba Receives Positive Response on OTT

Devotional films are a rare sight these days. After the recent success of the animated devotional film Mahavatar Narasimha across the country, another faith-based movie titled Anantha is now winning hearts on OTT. As a Sankranthi

New OTT Releases (January 12–18): 10 Fresh Movies & Shows Streaming on Netflix, JioHotstar, SonyLIV, ZEE5 & More

A snapshot of the latest OTT releases arriving between January 12–18 across major streaming platforms, featuring global stars and diverse genres.

January’s second week greets us with a loaded schedule of OTT releases from the major streaming sites, with something for each viewer—high-stakes action, riveting crime dramas, romantic comedies, and highly informative documentaries among the others. Netflix,

Jigrees Takes OTT by Storm: A Laugh Riot Streaming on Two Platforms

Jigrees movie poster as the Telugu comedy entertainer trends on Amazon Prime Video and SunNXT platforms.

The Telugu comedy entertainer Jigrees is gaining great popularity on OTT platforms, and it turned out to be the most favored movie among the audiences. The people who could not watch it in theaters are now

‘120 Bahadur’ Starts Free Streaming on OTT: Here’s When and Where to Watch

Farhan Akhtar as Major Shaitan Singh Bhati in 120 Bahadur, a gripping war drama now streaming on Amazon Prime Video.

Bollywood actor Farhan Akhtar’s much-acclaimed film ‘120 Bahadur’ is now available on OTT, with good news for viewers.The movie has been available so far for streaming on a rental basis with an added cost of ₹349,

Advertisement

Recommended For You