The Korean Business Research Institute has released the brand reputation rankings for dramas for the month of December. The evaluation was based on consumer engagement, media coverage, interaction, community buzz, and viewership data collected between November 9 and December 9.

Continuing its strong performance, Typhoon Family topped the list with a brand reputation index of 7,172,545. The keyword analysis highlighted names like Lee Junho, Kang Tae Poong, and phrases such as “touching ending,” with related terms like “radiant,” “grow,” and “rediscover.” The drama also recorded an impressive 92.82% positive sentiment.

Taking second place, Dear X secured a brand reputation index of 5,110,176, followed by Dynamite Kiss in third with 4,416,952. Moon River ranked fourth with 3,832,058, while The Dream Life of Mr. Kim completed the top five with 3,660,395.

The top 20 December drama rankings include:

1. Typhoon Family
2. Dear X
3. Dynamite Kiss
4. Moon River
5. The Dream Life of Mr. Kim
6. Heroes Next Door
7. Nice to Not Meet You
8. Taxi Driver 3
9. A Graceful Liar
10. The Woman Who Swallowed the Sun
11. As You Stood By
12. Would You Marry Me
13. Our Golden Days
14. The Manipulated
15. No Next Life
16. Marie and Her Three Daddies
17. Ms. Incognito
18. Last Summer
19. Genie, Make a Wish
20. The Murky Stream